Get your tickets and join us LIVE on August 26-28, 2024 (Digital Access)

LIVE WORKSHOP - AUG 26-28

Skip the marketing nerd overwhelm—and get started with the need-to-know of a proven ads strategy.

We’ll simplify the process to start advertising your retail business on Facebook and Instagram and get results without getting in over your head.

Let us make this complicated process simple (or at a minimum, a lot less like pulling teeth).

ADS CAN BE SPENDY—THIS LIVE WORKSHOP WILL MAKE SURE YOU

don’t throw a bunch of money down the drain.

Follow simple, step-by-step teaching that presents clear, concise strategies to make advertising your store a breeze.

Ads can be complicated…

And when your head is spinning with the TMI of it all, odds are you're gonna miss something.

Here is where we come in.

We break down social media advertising one piece at a time.

From the big-picture vision for ads that convert, to the critical elements of ads—copy, imagery, audiences, etc—that actually get sales, to running your first ads & assessing their success.

We get it: tackling your ads strategy yourself feels like biting off more than you can chew. (And, tbh, it probably is!)

This system will show you how to set up your ads account the right way, get everything in one place and safeguard your access.

... PAUSE …

we hate when people sell you the world, and can’t back it up.

Use our Ads Assessment Checklist below to determine if this live training is right for you! Because, sadly no—it won’t help you unlock access if you’ve been hacked or suspended.

A great feed with some boosted posts is pretty much the bare minimum… running strategic ads is where you take things to the next level.

But a bunch of haphazard “let’s throw $50 behind this post” moves won’t get you anywhere—it’s time to develop a cohesive plan and get confident about getting results.

People out there can get real nerdy about PhD-level ads strategy—this live workshop is for business owners who just want to get started and do it right.

Implement a clear, cohesive ads strategy that promotes your business to your customers, your community, and the people you dream of reaching but haven’t yet.

We'll Teach You How To

Target your ideal customer by getting clear on who they are
Create ad content that gets good results
Run campaigns that increase sales
Analyze your data to assess what’s working and what isn’t
Manage your cost-per-purchase for profitable campaigns
Figure out how much to spend and what to spend it on

PLUS—make sure your ad-through-checkout sales funnel is set up for optimal success.

Join us LIVE on August 26-28, 2024 (Live on Zoom)

Created to be the simplest ads framework on the market—making running ads

on Meta platforms accessible & successful for online boutique owners.

INSIDE YOU'LL FIND

3 days of live training that guides you through the setup and strategy behind advertising your business on Meta platforms

Tactical, step-by-step instructions (down to where to click on your screen!) to get every strategy set up in Meta Ads Manager and running for your business

Insights & coaching from the founders of one of the top online marketing agencies that’s helped 200+ retail brands gain traction online

Proven results with
ACTUAL retailers

"The Meta Ads Mastery training is a total game-changer!"

"They break everything down into actionable steps that are super easy to implement and track progress. It's perfect for a busy retailer. Our online growth has skyrocketed and I have learned SO much. We couldn’t be more grateful!"

-Sarah Bender, The Cottage Boutique

Everything you’ll learn at Meta Ads Mastery

Day 1 | The Foundations of Ads and What Converts

Understand the needs & desires of potential customers at the different stages of your sales funnel, from “top of funnel” with the broadest (and most lukewarm) audience, to “bottom of funnel” where you’re working to convert your hottest leads into a profitable sale.
Building a foundation through the 3 Pillars of eCom Success
Learn the most common (and avoidable) reasons why paid ads don't work (+ what to do differently!)
Learn to create consistent, intentional imagery & video that stops the scroll and sells.

Day 2 | Strategic Campaign Setup

Learn to navigate Ads Manager with confidence—you’ll know what each section, tab, and setting does, plus what settings you want to use … and what you don’t.
Follow along as we walk you through the setup of a conversion campaign with step-by-step clickthrough instructions on screen.
How to maximize your budget—whether set or advantage—and avoid complications.

Day 3 | Measuring Success and Scaling Your eCom Revenue

Learn how staying curious is an ads strategy in and of itself, and how you can continue to scale your advertising efforts.
No more going at it blind. Know exactly how to tell whether your ads are working or not and then HOW to improve from there.
Next, we’ll build on that structure to scale your strategy alongside your spend. We’ll help you increase your ad spend to increase the profitability of your ads.

BONUS SESSION | Reviewing Your Results and Creating a Path

After Meta Ads Mastery LIVE, we will schedule a zoom call with your ads coach to review your results and talk through a plan to optimize and get better results from the ads you launched during the event.

BUT—we couldn’t leave it at just all that …

Enter the Meta Ads Mastery:
BONUS SUITE

Photography Training: Learn how to take beautiful images (all with an iPhone) to increase ad performance and bring product photography to another level.
Canva Templates: Create consistent, high-converting ad graphics with easy-to-use Canva templates based on our highest performing ads.
Canva Training: Learn the next level strategies using Canva to create high performing ads that are on brand (and skip the graphic designer).
Toolkit Recommendations: Our favorite apps & features all our highest performing clients use on their Shopify sites.
Email Automation Templates: Put retention on autopilot with templates almost guaranteed to create the 2nd purchase.
Content at Scale: The 7-figure content planning strategy built around your customer instead of what UPS dropped off that week.

FROM THE TEAM AT CAPITAL COMMERCE

We've Helped 200+

Retail Brands Gain Traction

Impacting 200+ communities and their stellar teams

Founder & CEO, Capital Commerce

Josh is an online retail expert who loves breaking down the strategies & tactics that help boutique owners get more traction online. His specialty is prioritizing the guest experience within the marketing strategy and creating a natural, symbiotic relationship between customer service & sales.

First and foremost, Josh is a husband and dad. Most days after work, you can find him nerding out on the latest marketing trends and statistics, playing guitar, and listening to way too much Taylor Swift.

Ads Agency Director, Capital Commerce

Olivia is a Meta Ads expert with a proven track record of helping retailers amplify their online sales through strategic paid advertising. Her expertise lies in creating profitable, tailored campaigns that consistently deliver real results and produce growth online.

Outside of work, you can find Olivia at a local coffee shop or traveling to her newest “work from anywhere” location.

E-Commerce Director, Capital Commerce

Michael’s expertise is design & e-commerce—and he’s a master at helping brick-and-mortar boutiques replicate their in-store experience online without losing their charm & authenticity. Some of his specialties include operations, email and SMS marketing, and conversion optimization for e-commerce stores.

When he’s not working with our Capital Commerce clients, you’ll find Michael spending time with his wife and 5 kids and enjoying the chaos of this season.

DON’T LIKE IT? GET YOUR MONEY BACK.

Our goal is to create resources that support your goals.

If you don’t like what you find in the live workshop, if it’s not helpful to you, or if you don’t get results …

we’ll give you your money back. No strings attached.

Time For a Little Q&A

I really need you to break it down for me—will I actually be able to do this myself?

Absolutely! We’ve set everything up so that there’s no "wait, where did he click again?" moments here. Every module covers both the strategy behind the tactics we teach AND how to set them up inside the Meta Ads Manager, guiding you every step of the way.

I can’t join all the sessions live, will there be replays?

Yes! Replays will be available for all sessions.

Ads feel like a waste of money—will I actually get solid ROI?

We get it, and you’re right—running ads without a solid strategy IS a waste of money. BUT, that’s what Meta Ads Mastery is all about. We teach you simple, easy-to-implement strategies that actually get results. We don’t want you throwing money away either, and we’ll show you exactly how to avoid it!

I’m boosting my posts—isn’t that the same as running ads?

It’s a GREAT first step, but it’s not an advertising strategy. If you’re ready to put your money toward ads with strategic audiences, we imagine you’ll actually see better results than you do with promoted posts.

What if I’ve never been good with the techy stuff—can I actually manage my own ads?

We won’t lie to you, Meta Ads Manager can be a bit of a beast if you don’t have someone guiding you through it. That’s WHY we created the Meta Ads Mastery live workshop, because we heard of too many boutique owners making missteps on accident (and wasting money!) because they tried to DIY their strategy … or on the flip side, avoiding ads altogether (and leaving money on the table!) because they were too intimidated to try it out. We’ll help you master what you need to know, and leave out the stuff you don’t, so you can start getting results from strategic advertising.

What if I’ve had problems in the past and can’t access my Meta Ads Manager anymore?

Unfortunately, this puts you in a bit of a pickle. There are strategies to rebuild your advertising capabilities, but they’re far more involved and nuanced than a simple course. We’d suggest going through our Ads Assessment Checklist to see if this course—or one of our agency services—is the right fit for your unique situation.

Have another question about the live workshop?

Email our team at support (at) madebycapital.com and we can clear up any question you have.

Boutique Website Teardown*

(only for the first 15 boutiques!)

A 5-minute screen recording with one of our eCommerce Experts walking through your website and sharing proven eCommerce strategies and actionable feedback that will immediately impact the conversion on your boutique site.

*Exclusive offer for Conversion Clinic Ticket purchasers only.

What are you waiting for?

Grab your spot today if you are ready to grow online!

Capital Commerce can not promise that this resource will lead to your retail success. As you might guess, there are a lot of factors that go into increasing online sales. Your success will be dependent on your ability to execute, the team you build, the economy, your market, and sometimes a little bit of luck (mostly the first part).