Get your tickets and join us LIVE on August 26-28, 2024 (Digital Access)
Stop getting robotic AI content that doesn't sound like you - and learn how to train AI to actually understand your brand.
We'll show you why your current prompts produce generic garbage (and the simple framework that fixes it), so you can finally get content that's strategically sound and unmistakably yours.
Let us show you the difference between checking the "posted today" box and creating content that actually moves your business forward.
YOU'VE TRIED AI AND IT'S... FINE.
BUT IT DOESN'T SOUND LIKE YOU - THIS MASTERCLASS WILL TEACH YOU
Why that happens (and how to fix it).
Learn the three-part framework that transforms lazy prompts into strategic ones, discover what context AI actually needs to write in your voice, and finally get content you'd actually use—not just settle for.
You know you should be using AI more - but every time you try, the output is GENERIC, BORING, or just... WRONG for your brand.
There's a reason for that.
The difference between "write a social post about dresses" and content that actually engages your customers? Context. Strategy. Understanding what your brand stands for and how you speak to your people.
We'll show you exactly what you're missing—and how to fix it in a way that doesn't require a tech degree.
... PAUSE …
because we need to be honest about something.
Most AI content floating around Instagram is surface-level hacks. "Use this prompt to write a caption!" That stuff works once, produces generic content, and leaves you feeling like you wasted your time.
This masterclass is different. We're teaching you to use AI the way strategists use it—not the way people desperate for quick wins use it.
This is for you if:
✅ You've tried AI and been disappointed by generic output
✅ You know there's more potential but don't know where to start
✅ You want content that sounds like YOUR brand, not everyone else's
✅ You're willing to invest 2 mornings to actually learn this right
This is NOT for you if:
❌ You just want "10 prompts for retailers" to copy/paste
❌ You're not willing to learn the strategy behind it
❌ You're looking for instant wins without understanding why they work
Here's what most retailers don't realize: the difference between AI that produces mediocre content and AI that becomes genuinely useful isn't about better prompts.
It's about teaching AI to actually understand your business.
Your brand voice. Your customer. The transformation you create. The strategy behind your content.
Once AI understands that? Everything changes. Content creation becomes easier. Your ideas get validated. You start seeing connections between things you wouldn't have caught on your own.
And the retailers who figure this out first—who learn to train AI, not just use it—they're going to have an advantage their competitors won't catch for years.
Learn how to give AI the context it actually needs to produce content that sounds like you and strategically advances your business—not just checks the "posted today" box.
We'll Teach You How To
Fix the prompt problem—learn the three-part framework (Identity + Context + Task) that separates amateur from strategic
Train AI on your brand voice—even if you can't articulate what makes your brand sound like "you"
Give AI permanent context—so you stop starting over every single conversation
Create content that's strategically sound—not just grammatically correct
Use AI beyond social posts—for hiring, customer insights, strategy, and operations
Ask AI the questions you're afraid to ask anyone else—and get real answers
PLUS—you'll discover how to use AI for strategic thinking you didn't even know was possible (like reverse-engineering your 3-year vision into a month-by-month action plan).
INTRODUCING...
From Capital Commerce
Created specifically for brick-and-mortar retailers who are tired of mediocre AI output—and ready to learn how to actually train it to understand their business.
This isn't about collecting more prompts. This is about understanding what AI needs to be useful—so you can finally get results that don't disappoint you.
INSIDE YOU'LL FIND
2 live morning sessions (2 hours each) teaching you why your current prompts fail—and how to fix them
The context framework—what AI actually needs to understand your brand and produce quality output
The Identity + Context + Task structure—the three-part prompt framework that changes everything
Brand voice training process—how to teach AI to write like you (without needing a "brand voice guide")
Prompt library templates—ready-to-customize for content, hiring, strategy, customer insights
Prerecorded bonus trainings—on advanced applications you didn't know AI could handle
Everything you’ll learn inside Retail AI Masterclass
Day 1 | Why Your Prompts Aren't Working (And How to Fix Them)
Understand why "write a social post about X" produces generic garbage
Learn what context AI actually needs to write in your voice
Discover the three-part prompt structure that changes everything (Identity + Context + Task)
Walk through how to capture your brand voice and customer transformation
Get the exact framework to give AI permanent context on your business
Day 2 | Using AI Beyond Social Posts
See the difference when AI actually understands your brand
Practice the strategic prompt structure with real retail scenarios
Learn to use AI for hiring (job posts, interview questions, onboarding plans)
Discover how to get customer insights AI can see that you might miss
Ask AI strategic questions you'd never ask another human
Build your custom prompt library for ongoing use
BONUS SESSION | Reviewing Your Results and Creating a Path
After Meta Ads Mastery LIVE, we will schedule a zoom call with your ads coach to review your results and talk through a plan to optimize and get better results from the ads you launched during the event.
BONUS SESSION | Reviewing Your Results and Creating a Path
After Meta Ads Mastery LIVE, we will schedule a zoom call with your ads coach to review your results and talk through a plan to optimize and get better results from the ads you launched during the event.
BUT—we couldn’t leave it at just all that …
Enter the Retail AI Masterclass:
BONUS SUITE
How to reverse-engineer your 3-5 year vision into monthly action steps
Advanced prompting techniques for specific retail categories
Using AI to identify blind spots in your strategy
Troubleshooting when AI still doesn't sound quite right
AI applications for operations, team development, and planning
FROM THE TEAM AT CAPITAL COMMERCE
Josh Orr | @retailjosh
FOUNDER & CEO
Josh is an online retail expert who uses AI daily to build strategy, create content, make decisions, and challenge his own thinking. His specialty is showing brick-and-mortar retailers that AI isn't just for content creation—it's for strategic thinking.
The context framework you'll learn in this masterclass? It's the same system Josh uses to run Capital Commerce, validate his vision, and find blind spots he wouldn't catch on his own.
First and foremost, Josh is a husband and dad. Most days after work, you can find him asking AI increasingly weird strategic questions, playing guitar, and listening to way too much Taylor Swift.
DON’T LIKE IT? GET YOUR MONEY BACK.
Our goal is to change how you think about AI completely.
If you don't understand why your prompts weren't working, if the output quality doesn't improve dramatically, or if you just don't think it was worth your time… we'll give you your money back. No strings attached.
Read the full Terms & Conditions.
The framework that turns AI from disappointing
into genuinely useful
From Capital Commerce
BONUS SESSION | Reviewing Your Results and Creating a Path
After Meta Ads Mastery LIVE, we will schedule a zoom call with your ads coach to review your results and talk through a plan to optimize and get better results from the ads you launched during the event.
Inside, you'll learn:
Why your current prompts produce mediocre results (and the simple fix)
The three-part framework (Identity + Context + Task) that changes everything
How to give AI permanent context on your brand so it writes in your voice
Strategic applications beyond content (hiring, insights, planning, operations)
The exact prompts to build your context framework
PLUS-bonus content on using AI for strategic thinking you didn't know was possible
Time For a Little Q&A
I've tried ChatGPT and it just doesn't sound like me—will this actually fix that?
Yes. The problem isn't ChatGPT—it's that you're not giving it enough context about your brand. We'll show you exactly what's missing and how to fix it. Once AI understands your voice and your customer, the output quality changes dramatically.
I don't have time to learn another complicated thing—is this going to be overwhelming?
It's 2 mornings. 4 hours total. And the whole point is to SAVE you time, not consume more of it. We'll show you the simple framework that makes AI useful—not pile on 47 tactics that confuse you more.
What if I'm not "tech-savvy"—can I actually do this?
If you can have a text conversation, you can do this. There's no coding, no complicated software. Just conversations with AI—structured the right way.
I know I should be using AI more but I don't even know where to start beyond basic content—will this help?
That's exactly who this is for. We'll start with why your content prompts aren't working, then show you applications you didn't know were possible—hiring, strategy, customer insights, planning. You'll leave knowing exactly where AI fits in your business.
This sounds too good to be true—what if it doesn't work for my specific retail business?
We've worked with 200+ retail brands across every category. The framework works regardless of what you sell—because it's about teaching AI to understand YOUR specific brand and customer. Plus, if it doesn't work for you, we'll refund your money.
What if I can't attend live—will there be replays?
Yes, you'll have lifetime access to all recordings. But the live sessions include Q&A and real-time troubleshooting, so if you can make it, you'll get more value.
Is this really only happening once?
Yes. This is a one-time event. We're testing demand and positioning. If you miss it, we genuinely don't know if or when we'll run it again.
Have another question?
Email us at support@madebycapital.com
Boutique Website Teardown*
(only for the first 15 boutiques!)
A 5-minute screen recording with one of our eCommerce Experts walking through your website and sharing proven eCommerce strategies and actionable feedback that will immediately impact the conversion on your boutique site.
*Exclusive offer for Conversion Clinic Ticket purchasers only.
What are you waiting for?
Grab your spot today if you are ready to level up!
Capital Commerce can not promise that this resource will lead to your retail success. As you might guess, there are a lot of factors that go into increasing online sales. Your success will be dependent on your ability to execute, the team you build, the economy, your market, and sometimes a little bit of luck (mostly the first part).
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